Filipinas Artesanias
A Filipino handcraft house with 70 years of history — and an online storefront built to feel as warm and authentic as the work, and to grow as the catalog does.
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Craftsmanship that a generic template would flatten.
Filipinas Artesanias has spent more than 70 years making handwoven baskets, rattan, and artisan goods. The craftsmanship is the value — but craftsmanship is exactly what an off-the-shelf store template turns into just another product grid.
They needed a storefront that carried the warmth and heritage of the work, made products easy to browse and buy, and could keep adding to the catalog over time without the design falling apart.
Let the products be the hero; let the design get out of the way.
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Warm, product-forward art direction
Earthy tones, generous white space, and an elegant script wordmark — the design steps back so the handwoven textures and real photography carry the page instead of competing with it.
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A shop that's ready to sell
Clean product cards with clear pricing and a sale badge, laid out so browsing feels calm rather than cramped — the difference between a catalog you scan and one you actually shop.
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Told the 70-year story
An "about" rooted in the history and a "how we do" built on quality, longevity, and service. For handmade goods the story is half the reason people buy — so I gave it real room, not a footnote.
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Structured to scale
The catalog runs on a repeatable card system, so new products drop straight in without breaking the layout or the rhythm of the page as the shop grows.
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One clear path, start to finish
About → how we work → shop → testimonials → FAQ → location, so a first-time visitor moves from curious to contact without hitting a dead end.
A storefront that shops well in one hand.
Product cards stack into a single clean column and the imagery stays generous — so browsing on a phone feels as considered as the products themselves.
A complete, launch-ready storefront.
Filipinas Artesanias has a store that feels like the work it sells — warm, authentic, and easy to shop — and a structure the business can keep filling with its real catalog as it grows.
“Ask the owner for a line about the store or working together, and drop it in here.” Filipinas Artesanias